CRM & Marketing Analyst - Customer Retention & Data-Driven Campaigns

Join Coway, a global leader in innovative health and wellness solutions, as a CRM & Marketing Analyst in Jakarta Selatan. In this dynamic role, you will be at the heart of our customer-centric strategy, leveraging data-driven insights to enhance customer retention and drive impactful marketing campaigns. Utilizing tools like Salesforce CRM, Google Analytics, and Tableau, you'll analyze customer behavior, identify trends, and optimize our marketing efforts to maximize ROI. This is your chance to make a tangible difference in a company that values data and innovation.

As a CRM & Marketing Analyst at Coway, you'll work closely with cross-functional teams to develop and implement data-driven strategies that improve customer satisfaction and loyalty. Your daily tasks will involve everything from tracking customer interactions to refining our digital marketing campaigns. With a focus on continuous improvement, you'll have the opportunity to grow your skills and contribute to the success of a company that's shaping the future of health and wellness.

📋 Tanggung Jawab Pekerjaan

• Analyze customer data using Salesforce CRM to identify trends and insights that drive customer retention.
• Develop and implement data-driven marketing campaigns to enhance customer engagement and loyalty.
• Utilize Google Analytics and Tableau to track campaign performance and optimize marketing strategies.
• Collaborate with marketing, sales, and customer service teams to align data insights with business goals.
• Create detailed reports and dashboards to communicate key findings to stakeholders.
• Stay updated with industry trends and best practices in CRM and marketing analytics.
• Participate in A/B testing and other marketing experiments to continuously improve campaign effectiveness.
• Contribute to the development of customer-centric strategies that align with Coway's mission and values.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, Statistics, or related field.
• 3-5 years of experience in CRM and marketing analytics, with a strong background in data analysis.
• Proficiency in Salesforce CRM, Google Analytics, and Tableau.
• Experience with SQL and other data analysis tools is a plus.
• Strong analytical and problem-solving skills with the ability to interpret complex data sets.
• Excellent communication and presentation skills to effectively convey insights to stakeholders.
• Familiarity with digital marketing channels and campaign management tools.
• Ability to work collaboratively in a cross-functional team environment.

🛠️ Keahlian

Lowongan Terkait