Brand & Marketing Lead - Drive Growth & Innovation at Pandai Emas

Join Pandai Emas, a leading name in Indonesia’s financial services sector, as our Brand & Marketing Lead. In this pivotal role, you will spearhead our brand strategy, digital marketing initiatives, and customer engagement efforts to elevate our market presence and drive significant growth. Based in Jakarta Selatan, you will work closely with our team to innovate and implement cutting-edge marketing strategies that resonate with our diverse customer base.

As a Brand & Marketing Lead at Pandai Emas, you will be responsible for creating and executing a comprehensive brand strategy that aligns with our company values and market objectives. You will leverage your expertise in digital marketing to develop and optimize our online presence, ensuring we stay ahead of the competition. Your daily tasks will include managing our social media platforms, running targeted ad campaigns, and analyzing market trends to inform our strategic decisions.

This is an exciting opportunity to be part of a dynamic and forward-thinking organization. If you are passionate about marketing, have a proven track record of driving growth, and are eager to innovate, we invite you to apply and help us shape the future of Pandai Emas.

📋 Tanggung Jawab Pekerjaan

• Develop and execute a comprehensive brand strategy that aligns with company values and market objectives.
• Manage and optimize our digital marketing campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram Ads.
• Create and curate engaging content for our social media channels to enhance brand awareness and customer engagement.
• Conduct market research and analyze data to identify trends and opportunities for growth.
• Collaborate with the sales and customer service teams to ensure seamless integration of marketing efforts with overall business goals.
• Monitor and report on the performance of marketing initiatives, providing regular updates to senior management.
• Stay updated with the latest trends and best practices in digital marketing, and implement innovative strategies to keep us competitive.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and excellence.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management and digital marketing, with a proven track record of driving growth and innovation.
• Proficient in using marketing tools and software such as Google Analytics, Hootsuite, and Canva.
• Strong understanding of SEO and SEM principles, with experience in running successful paid and organic campaigns.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Fluent in both written and spoken Indonesian and English.

🛠️ Keahlian

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